MU Strategic Enrollment Management Committee
The University of Missouri is at a critical point with regards to enrollment management.
Historically, MU has benefited from a singular definition of enrollment success (growth), with limited macro level strategic enrollment planning to accomplish a holistic set of enrollment related goals.
Moving forward, it is critical that MU embrace a more comprehensive approach to enrollment planning and develop a broad reaching strategic enrollment plan that encompasses: academic program offerings, an institutional marketing and communications plan, student recruitment plans, and student success planning. These efforts will also provide MU with a much-needed focus on macro enrollment efforts regarding: net tuition revenue, revenue distribution, tuition and pricing models, student yield, student retention and degree persistence, student academic quality, student mix (transfer, graduate, etc.), and institutional market research.
Dr. Pelema Morrice, Vice Provost for Enrollment Management and Strategic Development | 573-882-7651 | firstname.lastname@example.org